For sales leaders who are crushing their quota but letting their health slide.

Health, fitness and performance that survives quarter-end.

One-to-one health consulting for sales leaders: nutrition, training, sleep, stress and blood work guidance, engineered around your travel, your forecast calls, and your real life.

  • Nutrition
  • Training
  • Sleep
  • Stress
  • Blood work guidance
  • Wearables
Book your Executive Performance Review

You'll leave with clarity on what to change, whether or not we work together.

Todor Todorov, founder of Elite Performance Health

43+ clients served

  • Executive Chair, Uni-Systems
  • Sales Director, Nexxen
  • Senior Software Engineer, Microsoft
  • Engineering Management Consultant, IBM
  • Investment Specialist, RBC
  • Engineer, Honda
  • Precision Nutrition certified
  • BEng, Computer Engineering
  • Canadian national medalist, Olympic weightlifting

“He meets you where you're at and helps you move forward to find better health habits that you can work into a busy schedule (even one that requires a lot of travel).”

Derek Olson, Executive Chair, Uni-Systems LLC

The core problem

You don't have a knowledge problem. You have a repeatability problem.

You already know what to do, and you've proven you can follow a plan. Then work ramps up, travel stacks up, and the routine breaks.

If a plan only works when your week is calm, it isn't much of a plan.

The goal isn't a good few months. It's a health system that survives real life and holds your results when the environment changes.

How it works

Built for your worst week, not your best one.

The usual approach is built around an ideal week. Yours isn't one.

  1. 1

    Phase 1 · Alignment

    Design for the worst week

    The shift: from forcing yourself into a generic plan to a plan engineered around your actual constraints.

    Your health stops competing with your work and starts supporting it.

  2. 2

    Phase 2 · Integration

    Make results portable

    The shift: from getting results in controlled conditions to keeping them in normal life.

    You don't have to choose between a social life and a body you're proud of.

  3. 3

    Phase 3 · Momentum

    Catch the drift

    The shift: from knowing what to do but repeatedly drifting to catching problems while they're still small.

    You're not relying on motivation, you're not guessing, and you're not constantly restarting.

What this builds toward

The outcomes that matter to a high performer, not a single number on a scale:

  • Weight and body composition
  • Strength
  • Energy and sleep
  • Stress, confidence and outlook
  • Health markers

What's included

One system across the things that actually move your energy.

  • Personalized nutrition

    Meals and groceries built around your schedule, including how you eat on the road.

  • Training around your schedule

    Short, strategic sessions designed to fit between calls and flights.

  • Sleep and daily routines

    A steady rhythm you can hold under pressure, not a perfect one.

  • Stress management protocols

    Simple practices that keep you calm and sharp when the quarter gets loud.

  • Blood work and biomarkers

    We track the changes together and look at the improvement in your biomarkers.

  • One-to-one, high-touch consulting

    Personal attention on the habits that make it stick.

It starts with a conversation.

Book your Executive Performance Review

My story

I built this because I needed it.

I'm Todor. As an Enterprise Solutions Consultant presenting to rooms of senior stakeholders on $1M+ SaaS deals, fatigue and declining health nearly crushed me. My suit tightened, my sleep deteriorated and caffeine became my lifeline. I was successful on paper and struggling inside.

Long workouts and meal prep didn't fit my schedule. After a lot of trial and error, I hired a health and fitness coach and adapted what worked to my reality. Within six months, while still travelling extensively, I lost 23 pounds of fat, gained 9 pounds of muscle and noticeably improved my sleep, focus and energy. I was also promoted to Senior Consultant.

That experience led me to become Precision Nutrition certified and found Elite Performance Health, to help sales leaders do the same without sacrificing their schedule. I'm also a Canadian national medalist in Olympic weightlifting, which taught me that the basics, done consistently, beat intensity.

Founder, Elite Performance Health · Precision Nutrition certified · Former Senior Enterprise Solutions Consultant

Client voices

What working together looks like, in their words.

“I had no intentions to sign up for any coaching, but rather hopped into a call with Todor to get some perspective on how to dial in better energy and mental sharpness. To my surprise, I signed up for coaching with Todor on the first call!… I'm a month in on his coaching services and am seeing results that I believe will be sustainable.”

Derek OlsonExecutive Chair, Uni-Systems LLC

“A few weeks in, I'd already dropped a few kilos, was getting stronger and more importantly, I was actually enjoying the process… The check-ins keep me honest without making it feel like another obligation.”

Jamie McCabeSales Director, Nexxen

“Todor is exactly what high-pressure professionals need… Back-to-back meetings became energizing rather than draining, and I was accomplishing more with remarkable ease. What impressed me most was how he helped maintain my physical transformation even during international travel for my wedding, without compromising the celebrations.”

Riko HamblinSenior Software Engineer, Microsoft

“Todor didn't just help me lose weight. He gave me a system that makes me feel and perform at my best without adding more to my already packed schedule. The impact on my career and life has been massive.”

Mathew RogowskiSenior Financial Planner, Big Five Canadian Bank

“Thanks to his personalized guidance, I've seen real progress and feel more confident in maintaining it long-term. It's been a genuinely motivating and rewarding experience!”

Steven MarosikInvestment Specialist, RBC

“In just short of 2 months working with Coach Todor, I dropped from 198 to 182 pounds. But the real magic happened in the months that followed. I've not only maintained my results but have integrated a sustainable, healthy lifestyle into my hectic schedule.”

Viktor VratchevDirector, Supply Chain Operations, Elma Electronic

“Todor's coaching provides a unique approach to integrate a healthy lifestyle (with your personalized targets) into your schedule.”

Philip FeldmanEngineer, Honda

“Todor's system didn't just transform my physique. It elevated my entire professional presence. Even with my demanding schedule of client meetings and family obligations, the results came consistently. For the first time, I feel my appearance matches my expertise.”

Nikolay KolevPractice Owner, Toronto

“He built a personalized plan of small, achievable steps that optimized my entire lifestyle. From travel-friendly workouts to satisfying meals, he made seemingly impossible goals manageable… But the most significant changes were in my energy levels and mental clarity. I now maintain high productivity by prioritizing recovery, avoiding burnout even with my full-time work and side business.”

Sadeed BariEngineering Management Consultant, IBM

It starts with a conversation.

Twenty-five minutes. We look at your schedule, where plans have broken down before, and what's actually getting in the way. You leave with a clear picture of what to change, with or without us. And if it makes sense to work together, we'll talk about that too.

Book your Executive Performance Review