Privacy Policy

1. Who We Are

Elite Performance Health, based in Toronto, Ontario, Canada, is responsible for your personal information. In some countries this is called the "controller" or "data controller". You can reach us at any time using the details in Section 16.

2. Information We Collect

a. Information you give us

• Name, email address and phone number
• Date of birth and gender
• Your role, company and scheduling details when you book a call
• Health, fitness, nutrition, sleep, stress, schedule and travel information that you choose to share with us, including through forms, calls, messages and our AI report tool
• Your messages to us and your communication preferences, including records of your consent to receive emails and text messages

b. Information collected automatically

• Log data, device information and IP address
• Pages visited, referring website and similar usage information
• Cookies and similar technologies

c. Information from the tools we use

• Booking details from our scheduling provider (such as Calendly) when you book a call

d. AI report tool and AI features

• When you use our AI-powered tools, we collect what you enter and the reports or other content generated for you.

Health information is sensitive. You choose what to share, and we ask for it only so we can provide and personalize our services. You are never required to share health information with us, but without it we may not be able to give you useful recommendations.

3. How and Why We Use Your Information

We may use your information to:

• Provide, personalize and deliver our services, including your Executive Performance Review, plans and reports
• Generate and deliver reports and recommendations through our AI-powered tools
• Respond to your inquiries and requests
• Send appointment reminders, service updates and follow-up messages by email, phone or text message
• Send promotional materials and updates, where you have agreed to receive them
• Analyze and improve our website, services and tools
• Protect our website and services and prevent misuse or fraud
• Comply with legal obligations

If you are in the European Economic Area, the United Kingdom or Switzerland, our legal bases for using your information are:

• Your consent, including your explicit consent for health information, for marketing messages and for use of our AI report tool. You can withdraw consent at any time.
• Performing our agreement with you, or taking steps at your request before an agreement, such as booking your Executive Performance Review
• Our legitimate interests in running, securing and improving our website and services, which we balance against your rights and interests
• Compliance with legal obligations

4. Email, Phone and Text Messages

We contact you by email, phone and text message about your booking, our services and, where you agree, promotions. You can opt out of marketing emails at any time using the unsubscribe link in any email, and you can stop text messages at any time by replying STOP. Our text messaging program is described in our Terms of Service (see terms-of-service). Message and data rates may apply. Mobile information, including phone numbers and text message consent, will not be shared with third parties or affiliates for their marketing or promotional purposes.

5. AI Report Tool and AI Features

Our AI-powered tools turn the information you enter into personalized educational reports. To do this, what you enter is sent to AI service providers that process it on our behalf to generate your report. Those providers work under written agreements with us. We do not use what you enter to train AI models ourselves.

Reports are generated automatically and are for educational purposes only. We do not make decisions that have legal or similarly significant effects on you solely by automated means. Please share only information about yourself, and only what you are comfortable sharing.

6. Who We Share Your Information With

We do not sell your personal information, and we do not share it for other companies' advertising. We share it only:

• With service providers that help us run our business and process information on our behalf, such as providers for scheduling, email and text messaging, customer relationship management, website hosting, analytics and AI processing. They may use your information only to provide services to us.
• With your consent
• To comply with legal obligations, or to respond to valid requests from public authorities
• To protect our rights, safety and interests, and those of others
• With our professional advisers, such as lawyers, accountants and insurers, who are bound by confidentiality
• In connection with a business transaction, such as a merger or sale

When you book through Calendly or follow links to other websites, those sites' own privacy policies apply.

7. International Transfers

We are based in Canada, and our service providers may store or process your information in other countries, including the United States, where privacy laws may differ from those where you live. Where the law requires it, we use appropriate safeguards for these transfers, such as standard contractual clauses or an adequacy decision. You can contact us for more information.

8. How Long We Keep Your Information

We keep personal information for as long as we provide services to you and for a reasonable period afterward, in case you return or need your records. After that we delete or anonymize it. We keep marketing contact details until you unsubscribe, and we keep records of your consent for as long as we need them to show that you gave it. We may keep some information longer where the law requires or allows it.

9. Your Choices and Rights

You can:

• Opt out of marketing emails or text messages at any time
• Ask to access, correct or delete your personal information
• Ask for a copy of your information in a portable format
• Withdraw your consent to our use of your personal information, subject to legal and contractual limits (this may affect our ability to provide services)

If you are in the European Economic Area, the United Kingdom or Switzerland, you also have the right to ask us to restrict how we use your information and to object to certain uses of it. If you live in California or another US state with a privacy law, you have the rights that law gives you, including the rights to know, access, correct, delete and opt out of the sale or sharing of your information. We do not sell or share your personal information as those laws define it, and we will not treat you differently for using your rights.

To make a request, contact us using the details in Section 16. We may need to verify your identity first. If you use an authorized agent, we may ask for proof of their authority. We aim to respond within 30 days, and we will tell you if we need more time.

You also have the right to complain to your data protection authority, or in Canada to the Office of the Privacy Commissioner of Canada. We would appreciate the chance to put things right first.

10. Consumer Health Data

Some US state laws, including Washington's My Health My Data Act and Nevada's consumer health data law, give extra protection to consumer health data. This section is our consumer health data privacy policy.

• What we collect: health, fitness, nutrition, sleep, stress and related information you choose to share, and the reports generated from it.
• Why we collect it: to provide, personalize and deliver our services and reports, and to respond to you.
• Where it comes from: directly from you, including through forms, calls, messages and our AI report tool.
• Who we share it with: only service providers that process it on our behalf to deliver our services, such as scheduling, email, text messaging, customer relationship management, hosting and AI processing providers, and others only as the law requires.
• Our commitments: we collect and share consumer health data only with your consent or as necessary to provide the services you asked for, and we will not sell it without your valid written authorization.
• Your rights: you can confirm whether we collect your consumer health data, access it and see a list of the third parties that receive it, withdraw your consent, and ask us to delete it. Contact us using the details in Section 16.

11. Cookies and Analytics

We and our service providers may use cookies and similar technologies to operate the website, understand how it is used and improve it. Where the law requires your consent for cookies that are not strictly necessary, we ask for it before using them. You can also control cookies through your browser settings. We respond to Global Privacy Control signals as the law requires.

12. Security

We take reasonable measures to protect your personal information from unauthorized access, use or disclosure. No method of transmission or storage is completely secure. If a breach affects your information, we will notify you and the authorities as the law requires.

13. Children's Privacy

Our services are not intended for individuals under the age of 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us and we will delete it.

14. Links to Other Websites

Our website may link to other websites, such as our scheduling provider and LinkedIn. We are not responsible for their privacy practices, so please read their policies.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Changes take effect when posted, and we will update the "Last updated" date above. If we make a significant change to how we use your information, we will tell you in a way that is appropriate, such as by email.

16. Contact Us

If you have any questions or concerns about this Privacy Policy, or want to make a request about your personal information, contact us at:
Elite Performance Health
Toronto, Ontario, Canada
Email: todorcoaching@gmail.com